Our dynamic CPC pricing helps us deliver high volumes of quality traffic to each well-performed category.
Dynamic CPC
Our system automatically adjusts the base CPC prices per each category, according to seasonal changes, partners bids, and other market conditions. The goal is to ensure high volumes of quality traffic to each well performing category.
💡 Example:
Summer dresses will have higher CPC during the summer period, in order to get even more traffic, while keeping good COS.
You can always find current CPC after logging into administration, tab “CPC Setting“.
The price can be increased by bidding to gain higher visibility for your products within the given categories. For more information about bidding see the article How to bid.