This is a unique product number - an ID that you use within your e-shop. GLAMI uses ITEM_ID for distinguishing the products and for ensuring proper tracking.
- The value may consist of a combination of letters, numbers, slashes (/), backslashes (\), dashes (-), underscores (_), spaces( ), dots (.) and colons (:).
- Product variants, different sizes and colors need to have unique ITEM_ID’s.
- Provide the same value for the GLAMI piXel – parameter ITEM_ID. Otherwise, GLAMI piXel will not work properly.