XML feed: Mandatory parameters
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      3. XML feed: Mandatory parameters

      ITEM_ID

      This is a unique product number - an ID that you use within your e-shop. GLAMI uses ITEM_ID for distinguishing the products and for ensuring proper tracking.

      • The value may consist of a combination of letters, numbers, slashes (/), backslashes (\), dashes (-), underscores (_), spaces( ), dots (.) and colons (:).
      • Product variants, different sizes and colors need to have unique ITEM_ID’s.
      • Provide the same value for the GLAMI piXel – parameter ITEM_ID. Otherwise, GLAMI piXel will not work properly.

      Example:
      <ITEM_ID>abc123</ITEM_ID>