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  3. XML feed: Mandatory parameters


This is a unique product number - an ID that you use within your e-shop. GLAMI uses ITEM_ID for distinguishing the products and for ensuring proper tracking.

  • The value may consist of a combination of letters, numbers, slashes (/), backslashes (\), dashes (-), underscores (_), spaces( ), dots (.) and colons (:).
  • Product variants, different sizes and colors need to have unique ITEM_ID’s.
  • Provide the same value for the GLAMI piXel – parameter ITEM_ID. Otherwise, GLAMI piXel will not work properly.