The CPC price on GLAMI is dynamic and different per price level. Due to that, we are able to deliver high volumes of quality traffic to each well-performed category.
The CPC price on GLAMI is not fixed. It reflects seasonal changes, the market conditions, categories that perform well, as well as the price of the product. This flexibility helps GLAMI deliver the most quality traffic, in the highest volumes for the right products.
CPC by price-level
We introduced differentiated CPC prices for products with different price levels. Cheaper products will have lower CPC price, and more expensive products higher CPC price. This results in similar levels of COS, regardless of the prices of products, bringing more traffic to the well performing items, and limiting those with high COS.